Pinterest, non-intrusive advertising, ideal for e-commerce

Pinterest is a network where users can share and save photos and illustrations that inspire them.

It is often used as an ‘intentional’ social network, where you can pin what you like and save ideas for later. It contains a wealth of information about users’ interests. Result: you can easily identify your target audience.

The advertising potential on Pinterest

Pinterest is particularly interesting for e-commerce. Through the system of sponsored pins, this social network can attract your audience in a non-intrusive way. You boost the sales of your products and gain more ambassadors who will repin your photos, thus increasing the reach of your message.

Focus on the various possibilities that Pinterest offers you in terms of digital advertising:

Pinterest theme boards: create several theme boards on your company's Pinterest account. This will showcase your products or services in a more inspiring way. Note that the illustrations can appear in multiple boards;
Rich pins on Pinterest: 'rich' pins provide more information about the photo. You need to prepare your site by adding meta tags;

Pinterest video creations: Pinterest is also innovating with 'cinematic pins', animated pins that come to life as the user scrolls and stop when they stop, unlike what other social networks like Facebook offer. An excellent way to grab someone's attention and present your products differently from your competitors;
Repin influencer content: broaden your Pinterest network by repinning influencer content. Identify the influencers in your sector and try to find pins with your products.

Do you want to discover how advertising on Pinterest can grow your business? Then you are at the right place with Optimizer.
Our specialists help you improve your Pinterest profile with rich pins.

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