LinkedIn Advertising: reach a professional audience

The world’s largest professional network, LinkedIn, is one of the best platforms for businesses looking to reach a B2B market.

The network also offers a wide range of opportunities for advertisers. It can target visitors based on their qualifications, job title, position, seniority, or even the name of their company.

LinkedIn: sponsored ads and content

Advertising on LinkedIn usually comes in one of the following two forms:

Ads: do you post ads that appear to the right of your news feed? These ads usually have a small illustration and a few terms that encourage internet users to click. However, they tend to completely ignore such ads on LinkedIn. Therefore, we recommend the second option;
Sponsored content: due to its position in the central feed, sponsored content proves to be much more efficient than direct ads. To make the most of it, you need a well-thought-out conversion mechanism. An example? Post a sponsored message that refers to a guide on your website. And ask users to provide their email address to download the guide.

Advertising on LinkedIn: for whom?

Advertising on LinkedIn is especially recommended for B2B companies. Generate leads, attract new customers... Reach a professional audience very quickly through ads and sponsored content.

Would you like to know what LinkedIn advertising can do for you?

SOME OF OUR CUSTOMERS